Swatch Start Now Men's Watch SUIM100

Description

Brand Name: Swatch
Series: Start Now
Model Number: Suim100
Size: Mens
Case Material: Plastic
Dial Color: Brown Dial with Chronograph
Movement: Quartz
Band Material: Grey Rubber Strap
Crystal: Plastic
Water Resistant: Yes

About the Brand

Swatch, this internationally renowned company was named after amalgamation of the words 'Swatch' and 'Swatch'. It emerged from a severe crisis in the Swiss watchmaking industry in the 1970s brought about by the worldwide availability of cheap Japanese electronic watches. From the original cult plastic watches, Swatch has diversified its offerings considerably, and the company now sells more than a dozen different types of watches, including metal-bodied watches (the Irony series), diving watches (the Scuba series), thin and flat bodied watches (the Skin family) and even an Internet-connected watch that can download stock quotes, news headlines, weather reports, and other data (the Paparazzi series). They have now become fashionable objects, generating specialized models (the "Flik-Flak" for children, semi-automatic movements, and even diamond-decorated Swatches). The company also produces watches with seasonal themes.